Blog Posts
Netflix Spent a Decade Building Causal Infrastructure. Bestie, You Don't Have a Decade.
Mar 19, 2026Netflix proved that observational causal inference works in production - then spent a decade building bespoke pipelines, PhD teams, and custom tooling to make it happen. Here's what that actually cost, and why most enterprises are still waiting for an answer that already exists.
All Posts
Ouija Boards & Causal Inference
Mar 19, 2026A logistics company spent two years intervening on speeding, weather, and driver profiles - and nothing moved. Causal discovery found the real answer in three hours. Here's what correlation-based analytics gets wrong, and what changes when you find the cause before you act.
Title Your Model Thinks Helping People Makes Things Worse
Mar 19, 2026Predictive models can't tell the difference between interventions that reduce claim costs and the severe claims that trigger them. Here's why insurance carriers are making expensive resource decisions on fundamentally broken logic - and what causal AI does differently.
Why Deep-Tech Start-ups Fail
Mar 19, 2026Most deep-tech startups don't fail because the technology doesn't work. They fail because markets, investors, and organisations aren't structured to absorb genuinely new ideas and founders burn out long before collective understanding catches up.